Varenna Holidays: a success story on Lake Como

From holiday home management to a thermometer of local tourism

The  data collected in the first half of 2025  regarding the management of our Group’s vacation rentals shows a positive trend: bookings entrusted to Varenna Holidays continue to increase. Not only are volumes rising, but so is the quality of management, which allows us to maintain and improve profitability compared to previous years.

The data collected, beyond their economic significance, demonstrates one important fact: Varenna Holidays has become a representative presence in the tourism market on the eastern shore of Lake Como. What we analyze in our business performance serves as a gauge of tourist traffic in the Larian area.

Five years ago, none of this was a given, and it didn’t happen overnight. Quite the opposite: what we call our structure today is the result of meticulous and continuous work. Every investment, every person added to the team, has contributed to building a solid company with a broad scope. It was a gradual process, fueled by listening, experimentation, and a constant desire to improve.

One Group, many skills, one interlocutor

This growth is possible thanks to a corporate organization built on transversal skills. Within the Gruppo Molteni, each area—commercial, technical, management, and operational—is specialized yet deeply integrated with the others. What sets us apart is the true collaboration between departments and locations, which ensures a smooth and well-coordinated workflow.

This synergy also has a direct impact on the client, whether a tourist visiting Lake Como or a property owner. Those who turn to us have a single point of contact, knowledgeable and up-to-date on everything related to the hospitality and management experience for properties in the Lecco area.

Data that reflects a method, not just a trend

Being able to release such timely data on the Lake Como market is therefore not only the result of our Group’s steady expansion. It also owes its success to the careful management that has accompanied this growth, a dedicated team, and increasingly advanced tools, such as Beyond, a key investment for Varenna Holidays in 2025.

Today, the success of the Molteni Real Estate Group is the result of a combination of elements, which have been added one step at a time, working consistently to offer a truly useful service to those who choose us.